The industry’s only end-to-end journey evaluation
Drive strategic property decisions with real-time performance data
Leverage the best evaluation tool in the industry to gain an unbiased understanding of your prospect experience; from reach to sales conversion.
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Trusted by over 100 real-estate companies of all sizes
Industry experts leveraging credible data & technology
Reports leverage market data and technology to model the behavior of location-specific, real in-market prospects across digital and communication channels.
Visuals that highlight the moments of truth
Journey reports are visual representations of the experience and the most critical stages of engagement and conversion from the eyes of your prospect.
Measured using best practices from ecommerce and ILSs
We use best conversion practices we learned at the world’s leading product, advertising, technology and real estate companies.
Get actionable insights that influence the bottom line
We provide specific insights that enable your team to focus on the highest opportunities with stagnant and recurring property pain-points.
“Journey Reports enable us to answer the deceptively simple question of how we are performing and why - all delivered in an action-inspiring visual format”
Josh Tyson
Marketing @ Greystar
Prospect Journey Report
Quickly identify opportunities with people, strategy, and technology that are impacting conversion performance.
Prospect Persona Profile: representative of the property-specific addressable market
Prospect Journey Map: with emotional signals at each journey stage
Multi-platform journeying: scoring performance across search engines, listing platform, property websites and social media
Multi-channel performance scores: for email, text, phone, chatbot, and tours
Renter Experience Score details
Opportunity signals and investment recommendations
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Renter Journey Report
Get insights beyond satisfaction surveys and reputations scores to improve property offerings and achieve higher rents.
Renter Archetypes: modeled from real property data
Renter Journey Map: with emotional signals at each journey stage
Quantitative and qualitative property-specific research: on renter interests, engagement, sentiment, feedback, and desires
Multi-platform journey: scoring performance across maintenance requests, rent payment, renewal process, and resident events
Multi-channel performance scores: for in-person, email, phone, text, and automation tooling
Renter Experience Score details
Opportunity signals and investment recommendations
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Just once a year. At a familiar price.
Contact us to learn about specific portfolio and property pricing.
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How long does it take to get a report back?
Prospect Journey Reports are completed based on client preference. We think 3 days is enough time but if you want to give your sales team 5 days for response and follow up that works for us too.
What kind of findings can I expect?
Prospect Journey Reports offer performance scores and screenshots cataloging how effective your marketing, sales, and technology efforts were at converting your addressable market.
As one industry titan described it, “it’s like a shop on steroids”.
Does this replace mystery shops?
We are so glad you asked.
Let’s talk about it. You can request more information and a demo here: (button or email)
How often do I need a Journey Report?
As often as you want but just once a year is all we would recommend.
Your Journey Report includes a free re-score at any point in the 12 months following your last Journey Report purchase.
Who can order a Journey Report?
Anyone. To date, Journey Reports have been leveraged by heads of marketing, asset managers, operations executives, and even by competitive managers bidding for management business.
How would I justify the expense?
For a lot of clients Journey Reports serve as a replacement for property evaluation expenses already being made. Journey Reports also score outcomes in more department functions than traditional reports; touching on marketing, on-site sales, and technology performance.
What is required from me?
Just the basics about your property. Things like address, name, if you have a property website etc.
It takes less than 5 minutes to complete an order form.
Do you work with specialized asset classes?
Yes. Market Rate, Senior, Student, Active Adult, and New Development, Renovation, Underperforming, Luxury properties. All type get a Journey Report that is completed with careful consideration to the unique circumstances and conditions of that property.
